Let's grow together!
Get up to $75K* in new-seller savings when you
sign up to sell on Walmart Marketplace.
Interested in saving?
Learn moreNew to Marketplace?
Join now*Conditions apply. Offer ends Jan. 31, 2027. For full offer details see here.
Let's grow together!
Get up to $75K* in new-seller savings when you sign up to sell on Walmart Marketplace.
Interested in saving?
Learn moreNew to Marketplace?
Join now*Conditions apply. Offer ends Jan. 31, 2027. For full offer details see here.
Tap into the Walmart advantage
Unmatched scale
Each week, approximately 280 million customers and members visit more than 10,900 stores, including Walmart and Sam’s Club locations, and eCommerce websites in 19 countries.1
60+ years of retail expertise
We used our retail experience to create the most seller-friendly platform out there. That's why sellers pay zero monthly or set up fees—just a competitive referral rate on items sold.
Omnichannel reach
Remove the biggest friction points in eCommerce for your customers. Offer in-store returns at any of our 4,600+ U.S. locations.
Streamlined, cost-effective fulfillment
Sellers using Walmart Fulfillment Services see 50% GMV growth, on average, for items with the ‘Fulfilled by Walmart’ tag and delivery promises of two days or less.2
Powerful seller tech and tools for advertising
Find the advertising tools you need to streamline, scale and grow your business.
Walmart Marketplace advertisers see an average 5:1 return on their ad spend.3
Unmatched scale
Each week, approximately 280 million customers and members visit more than 10,900 stores, including Walmart and Sam’s Club locations, and eCommerce websites in 19 countries.1
60+ years of retail expertise
We used our retail experience to create the most seller-friendly platform out there. That's why sellers pay zero monthly or set up fees—just a competitive referral rate on items sold.
Omnichannel reach
Remove the biggest friction points in eCommerce for your customers. Offer in-store returns at any of our 4,600+ U.S. locations.
Streamlined, cost-effective fulfillment
Sellers using Walmart Fulfillment Services see 50% GMV growth, on average, for items with the ‘Fulfilled by Walmart’ tag and delivery promises of two days or less.2
Powerful seller tech and tools for advertising
Find the advertising tools you need to streamline, scale and grow your business.
Walmart Marketplace advertisers see an average 5:1 return on their ad spend.3
1 First-party data, Jan. 2026
2 Walmart first-party data, 2/1/25–3/27/26
3 Walmart first-party data, Feb. 1, 2025–Jan. 31, 2026; Walmart Marketplace sellers who advertised with Walmart Connect in FY26 got an average 5:1 return on ad spend. Includes all Sponsored Products campaigns during stated time period. ROAS is the ratio of total attributed sales revenue to ad spend.
Here to help you every step of the way
Marketplace Learn
Get detailed walkthroughs, guides and video tutorials on our learning platform.
Solution Provider Hub
Get dedicated business support from an approved Walmart solution provider.
Get started
See a quick overview of everything you need to sign up for Walmart Marketplace.
Seller Academy
Want step-by-step guidance? Get detailed instructions for onboarding, growth and more.
Hear how sellers like you are succeeding on Walmart Marketplace
Higher Innovations
Brings clean air to shoppers nationwide with Walmart Marketplace.
Built
Efficiently streamlines operations with Walmart Fulfillment Services.
Fire Department Coffee
Delivered 98% YoY growth with Walmart Marketplace.*
*Data provided by Fire Department Coffee, 2026
Frequently asked questions
To get started you’ll need:
- Business Tax ID(s) (SSN not accepted) or Business License Number
- Supporting documents that verify your Business Name and Address
- History of marketplace or eCommerce success
- Products that have GTIN/UPC GS1 Company Prefix Numbers
- Catalog that complies with Walmart Prohibited Products Policy
- Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability
- An account with a compatible payment processor
It may seem daunting to get started with a new platform, but we have a tried and true formula for success. In short, to succeed on Walmart Marketplace you should:
- Catalog: Offer a complete assortment to your customers
- Content: Create high-quality, converting listings
- Pricing: Maintain competitive prices
- Shipping: Offer fast and free shipping to deliver at the speed shoppers expect
- Visibility: Reach the right customers with effective advertising solutions with Walmart Connect
Results may vary. For more details, check out the Seller Success Formula to learn more.
You can find in-demand items that customers are actively searching for on Walmart Marketplace by enrolling in Customer favorites. You can learn more here.
Walmart Marketplace prides itself on transparent pricing and competitive referral fee rates. There are no setup, monthly, or hidden fees for any sellers. Instead, you pay for what you sell. We deduct a referral fee rate from each completed purchase. Our referral fee rates vary by category and total sales price and range from 6% to 15%. To determine your referral fees, use this guide.
Walmart Fulfillment Services (WFS) offers end-to-end fulfillment services for Walmart Marketplace sellers. WFS also doesn’t require inventory minimums or maximums, and has a completely transparent pricing structure without hidden fees.
Sponsored Search pay-per-click advertising gets your brand and products in front of millions of customers actively searching and browsing Walmart’s site and app for products like yours. Turn our searchers into your customers and only pay when customers click your ad.
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